A car print is a photograph of a car printed as fine art rather than as a poster, meant for a wall rather than a bedroom door. That's the short answer. The longer answer is what most people actually want to know before they buy one, so here is everything I'd tell a friend who asked me where to start.
Every print at Londoner Cars is a real photograph, shot on location in London, printed on museum grade matte art paper at 200 gsm, available unframed or framed in sustainably sourced wood, in two sizes, and shipped worldwide free of charge.
I get asked some version of the same question most weeks. Someone wants a Porsche print, or a Ferrari print, or just a car print in general, and they don't quite know what separates a good one from the sort of thing you'd find rolled up in a cardboard tube from an overseas seller. So here's the honest version.
What actually makes a car print good
A good car print starts with a real photograph, not a rendering or a stock image run through a filter. The difference shows the moment you get close to it. A real photograph has depth, natural light and a sense of place, while a generated or licensed stock image tends to look flat once it's blown up and hung on a wall.
The second thing that matters is the paper. Ours is museum grade matte art paper at 200 gsm, which holds detail and colour far better over time than the thin gloss stock used for cheap posters. Combined with archival printing, that's what stops a print fading or yellowing within a year or two of hanging in daylight.
How to choose the right car print for you
Start with the car, not the composition. If you already know the model that means something to you, whether that's a childhood poster car or the one currently sitting in your driveway, look for a print of that exact model before anything else. If you're buying more generally, choose by mood: quiet and classic, or bold and modern.
From there it's size and framing. We offer every print in 30 by 40 cm or 40 by 50 cm, unframed or framed in black or white sustainably sourced wood, delivered ready to hang with shatterproof transparent protection. Framed suits a considered gift or a room guests will see. Unframed suits anyone building a gallery wall with their own matched frames.
Porsche print
911 GT3 Touring
Porsche is our deepest range for a reason, with the 911 photographed across more than a dozen London streets in various guises. The GT3 Touring trades the rear wing for a quieter kind of performance, shot on Wilton Terrace for an owner who prefers understatement over spectacle.
911 at Soho
A calm, versatile shot that suits almost any wall. If you're new to the range and not sure where to start, this is the print I'd point you to first.
Ferrari print
PISTA
Shot on a quiet Mayfair evening, this is the print for anyone who wants a single, confident focal point on the wall. It's the closest thing we sell to pure drama.
McLaren print
McLaren GT
Photographed against warm London brick, this is a favourite among people who want something architectural rather than aggressive on the wall.
BMW print
M4
This was one of the earliest cars I photographed on the streets of London, and it still has a place in the collection because of that. A print with real history behind it, not just a car in front of a camera.
Mercedes print
190 SL
Shot on a lazy Mayfair morning, this print reads as vintage European elegance long before it reads as a car. Alongside the Pagoda, it's our pick for anyone who wants the classic Mercedes look on their wall.
Why a Londoner Cars print is different from a normal car poster
Most car posters are licensed manufacturer images or stock renderings, reproduced by the thousand with no real photographer behind them. Every print we sell started as an actual moment on an actual London street, whether that was a Porsche parked outside a Savile Row tailor or a Ferrari catching the last of the evening light in Mayfair. That's not a marketing line, it's the entire reason the business exists.
If the car you want isn't in the collection yet, we also take on private commissions, photographing a specific car in a location that means something to you.
Find your car print
Browse the hero cars in The Icons, the wider London car scene in The Culture, or see everything in one place.
Shop The Icons Shop all printsFrequently asked questions
What is the difference between a car print and a car poster?
A car print is typically produced as fine art, on archival paper, from an original photograph. A poster is usually a mass produced, lower cost reproduction on thinner stock, often licensed rather than original. The paper and the source image are what separate the two.
Are these official manufacturer prints?
No. Every Londoner Cars print is an independent fine art photograph taken by the studio on the streets of London. They are original artworks rather than officially licensed Porsche, Ferrari, McLaren, BMW or Mercedes merchandise.
What sizes are car prints available in?
Every print comes in 30 by 40 cm (12 by 16 inches) or 40 by 50 cm (16 by 20 inches), unframed or framed in black or white sustainably sourced wood.
Do you sell prints of every car brand?
Not every brand, but a growing range across Porsche, Ferrari, McLaren, BMW and classic Mercedes, all photographed on London streets. If your car isn't in the collection, private commissions are available.
Can I get a print of my own car?
Yes, through private commissions. We can photograph a specific car in a London location that means something to you and produce it as a one off fine art print.
Do car prints fade over time?
Cheap poster stock fades and yellows fairly quickly in daylight. Museum grade archival paper, like the 200 gsm matte stock we print on, is built to resist that for far longer, which is the main reason it costs more than a standard poster.