Privacy policy
PRIVACY POLICY
Last updated: 2 June 2026
Londoner Cars is a trading name of Lexingtonworks Ltd, a private
limited company registered in England and Wales (Company Number:
16974034), with its registered office at 20 Wenlock Road, London,
N1 7GU, United Kingdom.
For the purpose of applicable data protection laws, Lexingtonworks
Ltd is the data controller of your personal information.
Lexingtonworks Ltd is registered with the UK Information
Commissioner's Office (ICO) under registration number: ZC153937.
Londoner Cars operates this store and website (londonercars.com),
including all related information, content, features, tools, products
and services, in order to provide you, the customer, with a curated
shopping experience (the "Services"). Londoner Cars is powered by
Shopify, which enables us to provide the Services to you. This
Privacy Policy describes how we collect, use, and disclose your
personal information when you visit, use, or make a purchase or
other transaction using the Services or otherwise communicate with
us. If there is a conflict between our Terms of Service and this
Privacy Policy, this Privacy Policy controls with respect to the
collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing
any of the Services, you acknowledge that you have read this Privacy
Policy and understand the collection, use, and disclosure of your
information as described in this Privacy Policy.
PERSONAL INFORMATION WE COLLECT OR PROCESS
When we use the term "personal information," we are referring to
information that identifies or can reasonably be linked to you or
another person. Personal information does not include information
that is collected anonymously or that has been de-identified, so
that it cannot identify or be reasonably linked to you. We may
collect or process the following categories of personal information,
including inferences drawn from this personal information, depending
on how you interact with the Services, where you live, and as
permitted or required by applicable law:
- Contact details including your name, address, billing address,
shipping address, phone number, and email address.
- Financial information including credit card, debit card, and
financial account numbers, payment card information, financial
account information, transaction details, form of payment, payment
confirmation and other payment details. Payment information is
processed by Shopify Payments / Stripe and is not stored on our
systems.
- Account information including your username, password, security
questions, preferences and settings.
- Transaction information including the items you view, put in your
cart, add to your wishlist, or purchase, return, exchange or cancel
and your past transactions.
- Communications with us including the information you include in
communications with us, for example, when sending a customer
support inquiry.
- Device information including information about your device,
browser, or network connection, your IP address, and other unique
identifiers.
- Usage information including information regarding your interaction
with the Services, including how and when you interact with or
navigate the Services.
PERSONAL INFORMATION SOURCES
We may collect personal information from the following sources:
- Directly from you including when you create an account, visit or
use the Services, communicate with us, or otherwise provide us
with your personal information.
- Automatically through the Services including from your device when
you use our products or services or visit our website, and through
the use of cookies and similar technologies.
- From our service providers including when we engage them to enable
certain technology and when they collect or process your personal
information on our behalf.
- From our partners or other third parties.
COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar tracking technologies to enable certain
features of the Services and to collect information about your use
of the Services. The cookies and tracking technologies we use include:
- Essential cookies required for the Services to function (e.g.,
shopping cart functionality, secure login).
- Analytics cookies (including Shopify Analytics and Google Analytics)
to understand how visitors use our Services.
- Marketing and advertising cookies (including Meta/Facebook Pixel)
to deliver personalised advertising based on your interests and
browsing behaviour.
- Email marketing tracking (Klaviyo) to measure engagement with our
email communications.
You can control cookies through your browser settings and our cookie
consent banner. Disabling certain cookies may affect the functionality
of the Services.
HOW WE USE YOUR PERSONAL INFORMATION
Depending on how you interact with us or which of the Services you
use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services. We use your personal
information to provide you with the Services, including to perform
our contract with you, to process your payments, to fulfill your
orders, to remember your preferences and items you are interested
in, to send notifications to you related to your account, to process
purchases, returns, exchanges or other transactions, to create,
maintain and otherwise manage your account, to arrange for shipping,
to facilitate any returns and exchanges, to enable you to post
reviews, and to create a customized shopping experience for you,
such as recommending products related to your purchases.
Marketing and Advertising. We use your personal information for
marketing and promotional purposes, such as to send marketing,
advertising and promotional communications by email, text message
or postal mail, and to show you online advertisements for products
or services on the Services or other websites, including based on
items you previously have purchased or added to your cart and other
activity on the Services. You can opt out of marketing communications
at any time using the unsubscribe link in our emails.
Security and Fraud Prevention. We use your personal information to
authenticate your account, to provide a secure payment and shopping
experience, detect, investigate or take action regarding possible
fraudulent, illegal, unsafe, or malicious activity, protect public
safety, and to secure our services.
Communicating with You. We use your personal information to provide
you with customer support, to be responsive to you, to provide
effective services to you and to maintain our business relationship
with you.
Legal Reasons. We use your personal information to comply with
applicable law or respond to valid legal process, including requests
from law enforcement or government agencies, to investigate or
participate in civil discovery, potential or actual litigation, or
other adversarial legal proceedings, and to enforce or investigate
potential violations of our terms or policies.
LEGAL BASIS FOR PROCESSING (UK & EEA RESIDENTS)
Under the UK GDPR and EU GDPR, we rely on the following legal bases
to process your personal information:
- Performance of a contract: When we process your information to
fulfill an order, manage your account, or provide customer support.
- Legitimate interests: When we process your information to improve
our Services, prevent fraud, or send transactional communications,
where our interests do not override your rights.
- Consent: When you opt in to marketing communications or non-essential
cookies. You may withdraw consent at any time.
- Legal obligation: When we are required to process information to
comply with applicable law (e.g., tax records, fraud prevention).
HOW WE DISCLOSE PERSONAL INFORMATION
In certain circumstances, we may disclose your personal information
to third parties for legitimate purposes subject to this Privacy
Policy. Such circumstances may include:
- With Shopify, vendors and other third parties who perform services
on our behalf (e.g. IT management, payment processing, data
analytics, customer support, cloud storage, fulfillment and
shipping).
- With business and marketing partners (such as Meta/Facebook,
Google, and Klaviyo) to provide marketing services and advertise
to you. Our business and marketing partners will use your
information in accordance with their own privacy notices. Depending
on where you reside, you may have a right to direct us not to share
information about you to show you targeted advertisements.
- When you direct, request us or otherwise consent to our disclosure
of certain information to third parties, such as to ship you
products or through your use of social media widgets or login
integrations.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger or
bankruptcy, to comply with any applicable legal obligations
(including to respond to subpoenas, search warrants and similar
requests), to enforce any applicable terms of service or policies,
and to protect or defend the Services, our rights, and the rights
of our users or others.
We do not sell your personal information to third parties.
RELATIONSHIP WITH SHOPIFY
The Services are hosted by Shopify, which collects and processes
personal information about your access to and use of the Services
in order to provide and improve the Services for you. Information
you submit to the Services will be transmitted to and shared with
Shopify as well as third parties that may be located in countries
other than where you reside, in order to provide and improve the
Services for you. In addition, to help protect, grow, and improve
our business, we use certain Shopify enhanced features that
incorporate data and information obtained from your interactions
with our Store, along with other merchants and with Shopify. To
provide these enhanced features, Shopify may make use of personal
information collected about your interactions with our store, along
with other merchants, and with Shopify. In these circumstances,
Shopify is responsible for the processing of your personal
information, including for responding to your requests to exercise
your rights over use of your personal information for these purposes.
To learn more about how Shopify uses your personal information and
any rights you may have, you can visit the Shopify Consumer Privacy
Policy at https://privacy.shopify.com/en.
THIRD PARTY WEBSITES AND LINKS
The Services may provide links to websites or other online platforms
operated by third parties. If you follow links to sites not affiliated
or controlled by us, you should review their privacy and security
policies and other terms and conditions. We do not guarantee and are
not responsible for the privacy or security of such sites, including
the accuracy, completeness, or reliability of information found on
these sites. Information you provide on public or semi-public venues,
including information you share on third-party social networking
platforms may also be viewable by other users of the Services and/or
users of those third-party platforms without limitation as to its
use by us or by a third party. Our inclusion of such links does not,
by itself, imply any endorsement of the content on such platforms
or of their owners or operators, except as disclosed on the Services.
CHILDREN'S DATA
The Services are not intended to be used by children, and we do not
knowingly collect any personal information about children under the
age of majority in your jurisdiction. If you are the parent or
guardian of a child who has provided us with their personal
information, you may contact us using the contact details set out
below to request that it be deleted. As of the Effective Date of
this Privacy Policy, we do not have actual knowledge that we "share"
or "sell" (as those terms are defined in applicable law) personal
information of individuals under 16 years of age.
SECURITY AND RETENTION OF YOUR INFORMATION
We implement appropriate technical and organisational measures to
protect your personal information. However, please be aware that no
security measures are perfect or impenetrable, and we cannot guarantee
"perfect security." Any information you send to us may not be secure
while in transit. We recommend that you do not use unsecure channels
to communicate sensitive or confidential information to us.
We retain your personal information for as long as necessary to
fulfill the purposes for which it was collected, including:
- Account information: For as long as your account is active, plus
a reasonable period afterwards to handle any disputes or legal
obligations.
- Transaction and order records: For 6 years from the end of the
relevant tax year, as required by UK tax law (HMRC).
- Marketing communications: Until you unsubscribe or withdraw consent,
plus up to 12 months for suppression list management.
- Website analytics data: Typically retained for up to 26 months in
aggregated form.
- Customer support communications: For up to 3 years from your last
interaction with us.
After these periods, we will either delete or anonymise your personal
information.
YOUR RIGHTS AND CHOICES
Depending on where you live, you may have some or all of the rights
listed below in relation to your personal information. However,
these rights are not absolute, may apply only in certain circumstances
and, in certain cases, we may decline your request as permitted by
law.
- Right to Access / Know. You may have a right to request access to
personal information that we hold about you.
- Right to Delete. You may have a right to request that we delete
personal information we maintain about you.
- Right to Correct. You may have a right to request that we correct
inaccurate personal information we maintain about you.
- Right of Portability. You may have a right to receive a copy of
the personal information we hold about you and to request that we
transfer it to a third party, in certain circumstances and with
certain exceptions.
- Managing Communication Preferences. We may send you promotional
emails, and you may opt out of receiving these at any time by using
the unsubscribe option displayed in our emails to you. If you opt
out, we may still send you non-promotional emails, such as those
about your account or orders that you have made.
If you reside in the UK or European Economic Area, and subject to
exceptions and limitations provided by local law, you may exercise
the following rights in addition to the rights outlined above:
- Objection to Processing and Restriction of Processing: You may
have the right to ask us to stop or restrict our processing of
personal information for certain purposes.
- Withdrawal of Consent: Where we rely on consent to process your
personal information, you have the right to withdraw this consent.
If you withdraw your consent, this will not affect the lawfulness
of any processing based on your consent before its withdrawal.
You may exercise any of these rights where indicated on the Services
or by contacting us using the contact details provided below. To
learn more about how Shopify uses your personal information and any
rights you may have, including rights related to data processed by
Shopify, you can visit https://privacy.shopify.com/en.
We will not discriminate against you for exercising any of these
rights. We may need to verify your identity before we can process
your requests, as permitted or required under applicable law. In
accordance with applicable laws, you may designate an authorized
agent to make requests on your behalf to exercise your rights. Before
accepting such a request from an agent, we will require that the
agent provide proof you have authorized them to act on your behalf,
and we may need you to verify your identity directly with us. We
will respond to your request within one month, as required under
applicable law.
COMPLAINTS
If you have complaints about how we process your personal information,
please contact us first using the contact details provided below, and
we will do our best to resolve your concerns.
If you are not satisfied with our response, or believe we are
processing your personal information not in accordance with the law,
you have the right to lodge a complaint with the supervisory authority
in your country of residence.
For UK residents, the supervisory authority is the Information
Commissioner's Office (ICO):
Website: https://ico.org.uk/make-a-complaint/
Helpline: 0303 123 1113
For EEA residents, you can find a list of the responsible data
protection supervisory authorities at:
https://edpb.europa.eu/about-edpb/about-edpb/members_en
INTERNATIONAL TRANSFERS
Please note that we may transfer, store and process your personal
information outside the country you live in.
If we transfer your personal information out of the United Kingdom
or the European Economic Area, we will rely on recognized transfer
mechanisms like the UK International Data Transfer Agreement, the
European Commission's Standard Contractual Clauses, or any equivalent
contracts issued by the relevant competent authority, unless the data
transfer is to a country that has been determined to provide an
adequate level of protection.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time, including to
reflect changes to our practices or for other operational, legal, or
regulatory reasons. We will post the revised Privacy Policy on this
website, update the "Last updated" date and provide notice as required
by applicable law. Material changes will be communicated to you
where required by law.
CONTACT
Should you have any questions about our privacy practices or this
Privacy Policy, or if you would like to exercise any of the rights
available to you, please contact us:
Email: hello@londonercars.com
Postal address:
Lexingtonworks Ltd
20 Wenlock Road
London, N1 7GU
United Kingdom
Company Number: 16974034
ICO Registration: ZC153937
For the purpose of applicable data protection laws, Lexingtonworks
Ltd is the data controller of your personal information.